TANIA LORENA CAVALLO is a creative brand strategist and communications expert working at the intersection of luxury, lifestyle, hospitality, art + design, tech, and sustainability. With over a decades’ worth of experience in the luxury sector, Tania founded The Lifestyle Co. by TLC, a New York-based consultancy providing strategic advisory services to global clients. Her seasoned approach to a diverse portfolio of international clients brings a unique lens as well as a multi-faceted range of insights to partnerships, brand + business development, communications, and special events.

Prior to establishing her own consultancy to bring a more highly customized approach to branding and collaborations, Tania headed international media campaigns, events and partnerships at renowned agencies Purple PR and Becca PR, specializing in experiential, strategic partnerships, communication strategies, and business development. At high-growth tech startup Artsy, she initiated the global events program including collaborations with artists, institutions, and brands in the Americas, Europe, and Asia.

Past & current clients include Mr. C Hotels, Harry’s Table by Cipriani, Mr. C Residences - Dubai by Cipriani, Fasano, CORE: Club, Tuleste Factory, EDITION Hotels, PUBLIC Hotel, LVMH, TAG Heuer, Kering, The Future Perfect/Casa Perfect, Riviera Dining Group, Bespoke Only, Studio SFW and House SFW, niLuu, BēAtala Wellness, the nate app, Armand de Brignac, Brown Forman, among others.